When it comes to showing how something works online, it’s hard to beat a good video screencast. This is my new favorite content type.

I first realized the power of a good video screencast when I watched real estate investor/social media practitioner Chris Record’s video on how to best utilize Facebook events. It was a perfect video on how to use a particular capability. I sent Chris an email asking him what technology he used. He graciously responded: Screenflow for the Mac (which I have).

I quickly shelled out $99 to download a copy and went to work creating my first screencast for a blog post at work. I had been planning on doing a post on how to utilize certain features of our universal communications software, VoxOx. Instead of writing the instructions out using well-placed screenshots, I could now easily record a short video. After a few practice tries (I did it in one take), here’s the final product.

Do you have a cool screencast to share?

Share on Facebook