Google Analytics Comes Marching in to the Enterprise

Erik — Sun, 07 Jun 2009 18:00:39 +0000

Nice thought leadership piece in Adotas.com last week by Andrew Edwards of Technology Leaders, an Engage client, on what happens when Google, as Edwards anticipates, upgrades its free web analytics tool to enterprise-class status. The industry ramifications will be deep, for vendors, consultants and everyone involved, he said. Here’s an excerpt:

“On the vendor side, everyone will be affected. But I might be willing to place a bet that Omniture will be the most impacted because they have a SaaS-only offering and a more marketing-focused constituency. Of all the vendor, theirs is probably the smallest group that is deeply concerned about privacy of data. This may be offset (partly) by their European operations, where privacy is much more sacrosanct than it is in the “free”-wheeling USA.”

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Google Analytics Comes Marching in to the Enterprise