Top 5 Twitter Reports in ViralHeat Social Media Monitoring
Having worked at a web analytics company, I love analytics and the trends they reveal. To me, Google Analytics is like cat nip.
I’ve found another analytics toy that I’m nearly as fond of. It’s called ViralHeat, a cost-effective social media monitoring and analytics tool that does a nice job of tracking our social media activity and engagement across Twitter, Google Buzz and Facebook, as well video views and web site mentions. It’s a clean, easy-to-use tool that has become a key part of our internal reporting for VoxOx, a free desktop software that combines voice, video, text, chat, social networking, faxing, file sharing and more into a single interface. I wanted to share five reports we use to help us measure and analyze our social media efforts, specifically on Twitter.
- Mentions Over Time — Late last year, we made a concerted effort to be more on Twitter where our target audience lives. But how to measure our impact, beyond a simple increase in followers? We began using ViralHeat and now routinely track mentions by day, week and month. This comes in particularly handy following product launches, where we can essentially track our “reach” into the “Twitter-sphere” based on total mentions. This simple report has helped us quantify our social media efforts to executive management.
- Share of Voice — It’s great that you receive hundreds or thousands of mentions per month on Twitter, but how does that compare to the competition? Using ViralHeat profiles, I can easily calculate the number of mentions we get over time against that of our fiercest competitors to come up with social media share of voice (for Twitter). This is an extremely valuable statistic that let’s us know how we are doing against the competition.
- Total Reach — This is another key statistic that I routinely track and report on. Total reach, or “total impact” as ViralHeat calls it, represents the number of people who potentially saw a tweet about your company. It adds up all the followers of those who tweeted about your company over a certain time period. For example, 500 mentions over the week may have a total reach of more than 300K+ Twitter users — it all depends.
- Top Influencers — ViralHeat shows a nifty chart of top Twitter influencers by both volume, and by impact or reach. This can be very handy in understanding who are the best people to build relationships with, including those we should at least be following and engaging with on Twitter.
- Sentiment Analysis — This is a tricky one, as I know automated sentiment analysis is tough to tackle and something even high-priced monitoring tools haven’t figured out yet. Still, ViralHeat’s Twitter sentiment analysis seems to work relatively well and helps keep track of positive, neutral and negative posts.
A Raw Analyzed Stream of Tweets Mentioning VoxOx
Also: this isn’t a metric per se, but look at the raw analyzed tweet stream for a quick glimpse of indivual mentions. It’s an easy way to pinpoint tweets that you may want to respond to, including potential customer support issues.
That’s it for now. Do you use ViralHeat? What are your top reports?
A Sample ViralHeat Report
