I attended the Online Marketing Summit (OMS) in San Diego earlier this week and was once again impressed by the quality of the sessions and panels. Started by Aaron Kahlow, the OMS is dedicated to online marketing education spanning email, search, social media, and much more. I went for just one day (the first day on Tues.), but was able to pick up several nuggets that I wanted to pass along from different speakers and people I met.

1. The single most read email your customers will EVER receive from your company is their welcome email. It’s not even close. You need to optimize this email as much as possible to drive results. Source: Ann Holland, MarketingSherpa.
2. Content marketing — content to attract and retain customers — is hugely important, but how do you cut through the massive clutter of content on the web (my question to the panel)? The answer: by 1) having the best and most original content of any of your competitors, and 2) by being creative, including multimedia content, animation, etc. Source: Michael Stelzner, Social Media Examiner.
3. Instead of wondering about the next Facebook or Twitter, look for connecting technologies (like VoxOx) that allow people to streamline and aggregate their communications and social updates.
   
4. Stop talking about features and solutions, and start addressing your customer’s unique pain points as it relates to your solution.
5. Every organization should be a metrics-driven organization where decisions are made based on quantifiable data. Source: Holland, MarketingSherpa.
6. The big bigger brand wins the click, wins the conversion — every time! Branding should not be under-estimated. Source: Holland, MarketingSherpa.
7. Increasingly, marketers are publishers — every company needs to set up a publishing arm to create and promote unique content that engages and converts potential customers. Source: John Battelle, Federated Media
8. A blog is a great hub for your content strategy. Source: CEO, Compendium Software
9. Consider putting a retweet link in your PDFs. For instructions on how to do it, go to Social Media Examiner: http://www.socialmediaexaminer.com/how-to-add-retweet-buttons-in-your-pdf-documents/#more-639. Source: Stelzner, Social Media Examiner.
10. In marketing, the worst thing people can say about you is nothing. Source: Tom Hoehn, Kodak.
11. Fail fast — it’s OK to fail, but do it fast, learn from it, and move on. Source: Hoehn, Kodak.
12. Thanks mostly to search engines, 80 percent of all blog traffic is first time traffic. They don’t know you. Write your blog content with this first time visitor in mind.

Did you attend the show? What did you learn?

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