Comments on: Monitoring the “White Space” in Social Media Conversations http://www.engagesocialmedia.com/blog/2009/06/263/ Just another WordPress weblog Sat, 14 Aug 2010 18:34:36 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Social Media Monitoring Gets Sentimental| Social Media Monitoring | Listen. Learn. Engage. http://www.engagesocialmedia.com/blog/2009/06/263/comment-page-1/#comment-278 Social Media Monitoring Gets Sentimental| Social Media Monitoring | Listen. Learn. Engage. Mon, 17 May 2010 16:05:46 +0000 http://www.engagesocialmedia.com/blog/?p=263#comment-278 [...] While it’s obvious how positive or negative comments can drive customer relationship management (CRM) and social engagement, it’s important not to write off those neutral comments. Known as “white space,” these conversations can be a starting point for turning someone who is blasé about your brand into an enthusiastic brand fan and online influencer. [...] [...] While it’s obvious how positive or negative comments can drive customer relationship management (CRM) and social engagement, it’s important not to write off those neutral comments. Known as “white space,” these conversations can be a starting point for turning someone who is blasé about your brand into an enthusiastic brand fan and online influencer. [...]

]]> By: Blake Cahill http://www.engagesocialmedia.com/blog/2009/06/263/comment-page-1/#comment-153 Blake Cahill Thu, 25 Jun 2009 15:53:52 +0000 http://www.engagesocialmedia.com/blog/?p=263#comment-153 Erik - thanks so much for interview and post. Looking forward to the MarketingProf.com article as well. Speak again soon. Cheers, @bcahill Erik – thanks so much for interview and post. Looking forward to the MarketingProf.com article as well. Speak again soon.

Cheers,
@bcahill

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