Which iPhone App is Best for Your Business?
I love this contributed article in MobileMarketer.com from one of the executives at Digitaria, an Engage client, because it’s sole purpose is to be useful, without a hint of promotion the company’s considerable capabilities in this area. It succeeds on every level. The article, entitled “Which iPhone App is Best — Web or Native,” walks readers through different scenarios in determining which type of iPhone “app” — a software application or an iPhone-optimized web site — might be better for their business. The differences are significant. The article was inspired by real-world questions author Michael Brown receives from clients. Read on.
